Is MobilePay Online, Swish and Vipps Still Relevant in the Age of Apple Pay and Google Pay for E-commerce?

In Denmark and Finland, MobilePay has long been a dominant payment solution, similar to how Swish is in Sweden and Vipps in Norway. However, with the increasing popularity and global adoption of Apple Pay and Google Pay, it's crucial to evaluate whether MobilePay Online (along with Swish and Vipps) remains the optimal choice for your e-commerce business. Here are several reasons why Apple Pay and Google Pay might offer superior advantages for your webshop.

Global Reach

One of the most significant benefits of integrating Apple Pay and Google Pay into your webshop is their extensive global reach. Apple Pay has approximately 507 million users worldwide, and Google Pay has around 150 million users globally. This massive user base allows your webshop to attract a broader customer demographic, including international customers. In contrast, MobilePay, Swish, and Vipps have user bases primarily concentrated in their respective countries, limiting their reach for businesses aiming to scale internationally.

Faster and More Intuitive Payment

Apple Pay and Google Pay offer a quick and user-friendly payment experience. With features like biometric authentication (Face ID and Touch ID), these payment methods provide a seamless checkout process. This efficiency can lead to fewer abandoned carts and higher conversion rates. While MobilePay, Swish, and Vipps also offer convenient payment solutions, they do not match the speed and intuitiveness provided by Apple Pay and Google Pay.

Advanced Security

Security is a critical consideration for any e-commerce business. Apple Pay and Google Pay use tokenization, which means customers' payment card information is never directly shared with the business. This significantly increases security and reduces the risk of fraud. While MobilePay, Swish, and Vipps also offer robust security features, the level of tokenization provided by Apple Pay and Google Pay offers an extra layer of protection that can enhance customer trust.

Future-Proofing

With the ongoing trends of international trade and globalization, offering payment methods recognized and used across borders is vital. Apple Pay and Google Pay are well-known and trusted solutions globally, positioning your webshop to better cater to international customers. In contrast, MobilePay, Swish, and Vipps are primarily recognized within their respective countries, potentially limiting their utility as you expand globally.

Improved User Experience

A seamless and modern payment process can significantly enhance the overall customer experience, leading to increased satisfaction and loyalty. Apple Pay and Google Pay integrate smoothly with many webshop platforms, making it easier for customers to pay quickly and securely. While MobilePay, Swish, and Vipps also provide excellent user experiences, the integration capabilities and user familiarity of Apple Pay and Google Pay can provide an edge in customer satisfaction.

Conclusion

By offering Apple Pay and Google Pay, you can enhance your webshop's efficiency, security, and international appeal, even though MobilePay, Swish, and Vipps are strong local solutions. These global payment solutions can help future-proof your business and cater to a broader, more diverse customer base, ultimately driving growth and success in the competitive e-commerce landscape.